Wednesday, February 26, 2020

E-Commerce Article #2

Article: https://www.shopify.ca/blog/mfmgcosmetics-products

The media I chose to read was an interview. This interview follows a woman named Tomi Gbeleyi who developed a makeup brand called MFMG Cosmetics directed to women of color. This was really interesting because she talked about how originally she wasn't planning on developing her own brand. She began by using Instagram and a blog, although she believes majority of her success came from Instagram. With her account, she was able to re-post makeup artists and brands that support women of color and gained thousands of followers. She also advocated for different campaigns such as the I Love My Lips The Way They Are campaign. As time went on and she gained more fame, she began to work from home and work with a chemist to make makeup products for darker-skinned individuals. I chose this article because I am a big fan of many makeup artists, plenty of which are of color. It was exciting to see someone taking that step to help make a more universal makeup brand.

Tuesday, February 11, 2020

E-Commerce Article #1

Link: https://www.shopify.ca/blog/homework-teen-entrepreneur-locker-board

The article that caught my attention was " Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder" by Dayna Winter. This article followed a fourteen year-old boy named Carson. Carson had an idea of fitting his skateboard in his school locker, an idea many of this fellow classmates appreciated. He began to make skateboard decks and sell them to classmates who also experienced the issue of having nowhere to put their skateboards after riding them to school. Carson's business blossomed within his school and he eventually came into contact with the executive producer of Shark Tank. He was able to pitch his idea to them at such a young age. I chose this article because I plan to go to college for a business degree and to become an entrepreneur. This article relates to the dream that I have for myself, only he succeeded in completing it long before I will.